Bad Apple (WIP)

Branding for a new T-Shirt brand

Scope
Brand Strategy, User research Visual Identity, Packaging, Website Design
About
Year: 2024
Status: Coming Soon
Bad Apple is a T-Shirt brand for the rebellious misfit, mocking luxury and typicality with sarcasm. It stands for being unapologetically different, listening to your heart, and challenging societal norms. Life is too short to be boring, so go ahead- take the bite.
Take the bite
embodies individuals stemming from the ideology of the underdog, the classic David & Goliath story. These are not necessarily straight-A students, nor rebels or backbenchers, but rather individuals who have learned to navigate life from the ground up, devoid of any silver spoon in their mouths or a predetermined blueprint.Often labelled as 'The Bad Apples' in a conventional world, they now embrace this name.
T Shirt designs and packaging
We are the original Bad Apples—misfits thriving amidst the world of conformity. We're neither straight-A teachers' pets nor troublemakers. We decode life without a manual as we question first and comply later. Our apparel is a badge of honour for the original Bad Apples—bold, biting, and ready to leave our mark.
Coming soon:
Brand strategy, brand persona, verbal identity, T-shirt design, Packaging, Launch campaign and Product photography
Team
User research: Vrinda Gupta, Afeef Khan
Graphic design & Illustration: Afeef Khan, Vrinda Gupta, Anshul Gupta, Tanmay Acharya
Copywriting: Devargh Mukherjee, Vrinda Gupta, Kashish Choudhary
Creative direction: Abhishek Durani
Check out more of our work