Aimed at potential partners, the explainer video is targetted at communicating the business model of Frendy's product. The video narrative revolves around a simple woman named Kavita, who comes from a small town in Gujarat, India. The video walks you through Kavita's journey of becoming self-reliant and confident by becoming a Frendy Partner, and how she, as a 'homepreneur', is creating a positive impact on her community as well as her household.