The visual identity of Habitat Cafe reflects this vision. We designed a submark logo with three coffee cups stacked on top of each other, symbolising the coming together of people, the joy of repeated drinks, and the creation of good memories. The colour palette features warm, inviting hues that evoke comfort and hospitality. We chose classic and timeless typography to enhance the welcoming atmosphere of the cafe.

In addition to the visual elements, we designed various physical collaterals to reinforce the brand identity. Custom-designed uniforms, produced in-house through our sister concern Sorted Print Shop, ensure brand consistency and quality. We also created custom coffee cards that talk about the speciality coffees, their roast profiles and the story behind the coffee served at Habitat. The easy-to-navigate menus reflect the cafe's warm atmosphere, and tabletop tent cards to encourage online ordering and promote specials and events, adding to the engaging environment of the cafe.

Habitat Cafe has quickly become a popular spot in Hyderabad, known for its inviting atmosphere and community favourite rooftop. The success of this branding project is evident in the positive feedback from customers, increased social media engagement, and a growing number of repeat visits. The unique identity and welcoming vibe of Habitat Cafe have made it a memorable destination for both locals and visitors.
Check out their instagram page here‍