In 2020 due the the pandemic, celebrating Ganesha Habba became a challenge. Rising to the occasion,@claystationbangalore put together a DIY eco friendly, naturally sourced and completely sustainable kit for Ganesh Habba, to make your Ganesha idol with your very own hands, in the company of your loved ones.

The kit came in 2 variations, which involved smartly placed packaging, a detailed illustrated instruction manual and a detailed step-by-step video for a fulfilling experience. #MakeYourOwn Ganesha required packaging that was grand yet homely. We wanted to mimic the grandiose of taking a bottle of scotch out of its packaging and the feeling it evokes. The larger box meant for the mould version of this kit, was inspired by the experience of opening a box of your newly bought shoes. We left the cardboard packaging raw, simple and exposed, keeping it similar to the terracotta clay and the ease of using the kit.

Kudos to @nkhlnmwt for the raw, candid illustrations of the face of this campaign.

One of the most interesting part of this project was the illustrated instruction manual for both, the Mould and Handuilding Kit. Our goal was to make it self explanatory and easy to understand. We fit the layout in 3 vertical folds and one bottom fold. Along with the curated text, we made the manual a bit illustration heavy, beautifully executed by @nkhlnmwt .

Similar to his usual style, we decided to keep the illustrations raw and simple, made using a thick brush stroke. We made the manual wrap around the cylindrical shape of the clay, and added folds to make it easier to pull out as the first thing when you open the box. Sroll to see the drawings with measurements and more details.

The tonality of the photography and videography of this campaign was created to visually bring about the feeling of working with natural clay through the tempo, setting, colours, and vibe of the creatives. @smritimdutta did a wonderful job with the cinematography and sound while choosing to shoot this video at ClayStation’s warm, and cozy studio.