In the great burger kitchen, there’s one thing constant - Smash.

A juicy grilled patty is smashed onto the soft golden bun. The layers after layers of perfection from gourmet veggies to rare cheese is smashed onto the patty. And finally, another glazed golden bun is smashed on top of everything for the final finish. When your burger is done, you smash it with your hands and squeeze while the cheese oozes out of it from every nook.
And when the taste is good, your eyes roll automatically as you smash your dish on the table to announce its perfection. There’s music to this loudness, the smash is inevitable when it's that good.

Smash Guys is about the best burger chefs coming together to make the finest gourmet smash burgers in town.

Get a front seat view of the process behind building 'Smash Guys'-from the market research, to branding, interior design and a lot more. Here's what AB has to say:

"I’ve had quite a wild ride over the past 6 years. As Co-Founder of 2 brands, The Pizza Bakery and Paris Panini I've learnt a lot about building and scaling a product-led food business. We've since grown to 27 outlets across Bangalore and Colombo.
I’ve learnt a lot through this journey of building success in the food industry, the most important nuggets being – Productise food, build an experience delta, don't re-invent where demand doesn't exist, always re-invent on top of what people are already consuming.

See.. I think there’s enough gyan (guru-ness) on the internet. And although I’m tempted to dish some more out, I tend to not feel confident enough, or experienced enough to start doling out advice so early on in my career. I’m 34. And have a good 20 years of learning left. So instead, I’d like to take some of what I think is the secret sauce to being successful, and put it to the test. From scratch. With all my learnings from The Pizza Bakery & Paris Panini..

I’m going to launch a profitable Burger Brand. And put it on a path to becoming a 100cr ($12 million) brand.Through this series, I hope to not only entertain, but also educate and inspire.

Make sure you like, share and subscribe!
Lots of Love,
AB"