Welly Belly (WIP)

Branding for a healthy staple foods brand

Scope

Brand Strategy, User research Visual Identity, Packaging, Website Design

About

Year: 2024-25
Status: Coming Soon

We stress too much about our sugar intake in our tea, the dessert after the meal, that fast-food that we crave. Yet, we hardly care about the everyday meal - Our staple food. Why do we care so much about the food we have once in a while, and not about the food we have twice or thrice a day? Welly Belly is here to balance your daily diet, with staples that you can enjoy every single day.

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You are what you eat everyday

For ages, whenever we sit for lunch, dinner, or snacks - we’ve always asked
“Khane mein kya hai?”
But what if we change the conversation from what’s on your plate, to what’s in your food?
A term that is long used to know the menu, becomes a call to know about the kind of food you’re putting in your body.
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Coming soon:
Brand strategy, identity design, packaging, oil bottle design and e-commerce website design

Team

User research: Vrinda Gupta
Graphic design & Illustration: Vrinda Gupta, Anshul Gupta, Afeef Khan, Tanmay Acharya
Packaging models: Afeef Khan, Riya Waykar, Murtaza Dhilawala, Sandra George
Copywriting: Devargh Mukherjee, Vrinda Gupta, Kashish Choudhary
‍Creative direction: Abhishek Durani