food and beers at tahiti

Float Brewery

Branding for a Brewery in Bangalore

Featured as part of
the 'Best logos of 2024'

Scope
Branding, Visual Identity
About
Year: 2023
Get ready to immerse yourself in a whole new world of brews at our upcoming rebranded brewery in Kalyan Nagar, Bangalore. With our cutting-edge branding and contemporary twists on classic beer favourites, we're bringing something truly special to the table. Whether you're looking for an after-work hangout spot or a casual meeting place with friends, we've got you covered. So brace yourself for the ultimate beer tasting adventure, and get ready to experience the best of both worlds.
Float logo cover
Building the identity
Float's visual identity mesmerizes with a modern aesthetic that reflects the brewery's essence. Discover the captivating logo, featuring a sleek beer glass suspended gracefully, embodying a sense of weightlessness and excitement. The color palette harmonizes deep ocean blues and vibrant yellows, evoking a refreshing and energetic ambiance. Immerse yourself in Float's captivating visuals, which skillfully intertwine elements of fluidity and craftsmanship, inviting beer enthusiasts to embark on an extraordinary journey of flavors and experiences.
cold beer at float brewey
float lollipop signage
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Printed collaterals
Float's printed collaterals offer a captivating and immersive experience for customers. The highlight is the "Floating Times," a drink menu designed as a newspaper. It features engaging articles, delightful comics, entertaining crosswords, and creative advertisements, evoking nostalgia and fostering a sense of discovery. The food menu is equally captivating, with vibrant visuals, playful descriptions, and tempting food photography. Signages and coasters reflect Float's visual identity, with eye-catching designs that guide customers and create a cohesive brand experience.

From perusing the "Floating Times" to exploring the enticing food menu and interacting with the thoughtfully designed collaterals, Float ensures a memorable and engaging journey for its patrons.
newspaper drinks menu at float brewerynewspaper drinks menu at float brewerynewspaper drinks menu at float breweryFloat newspaper menu
float food menuFloat food menu first pagefloat food menu opened insideFloat business cards
Visual language and Copywriting
Float's social media visuals and posters perfectly embody our quirky and pun-tastic language, defining our unique brand identity. From witty wordplay to playful puns, our posts and visuals will leave you grinning from ear to ear. We'll have you tapping your feet, craving a cold one, and eagerly anticipating the unforgettable moments that await you at Float.

Float's copywriting style is a delightful blend of wit, whimsy, and wordplay. With puns that tickle your funny bone and cleverly crafted phrases, it creates an atmosphere of laughter and anticipation, setting the stage for a truly memorable and enjoyable time at the brewery. Prepare to be charmed by our lively and engaging copy that adds an extra layer of fun to your Float experience.

Join the party, embrace the laughter, and let us beer all your confessions.
float brewery instagram postsFloat social mediacatchy copywriting in float brewerycatchy copywriting in float brewerycatchy copywriting in float brewery
Be ready to SOAK UP THE FUN
From perusing the "Floating Times" to exploring the enticing food menu and interacting with the thoughtfully designed collaterals, Float ensures a memorable and engaging journey for its patrons.
float beer splashing with logo stamp
Team
Creative direction: Abhishek Durani
Graphic design & Illustration: Tanmay Acharya, Aarya Sohal, Sreeram K, Netra Parikh
Copywriting: Jeet Moolya

Credits
Disclaimer: Drink responsibly. Must be of legal drinking age to consume alcoholic beverages.
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