Local Ferment Co. & Studio Sorted have been BFFs for a while now. Back in 2022 we gave their 4 insanely delicious Shrub Sodas, a brand new look & now 2 years later we still hang out, talk all things design, pop culture & F&B.
Early this year in their brewing labs, LFC was toying with the idea of developing a new flavour. LFC is on a mission to create India’s CLEANEST beverages – ensuring that every bottle that reaches you has 100% real ingredients, zero preservatives & most importantly insanely delicious taste. But this time they wanted a new challenge. Something desi maybe? And when they FINALLY cracked that flavour of pure nostalgia in a bottle, they knew the one crazy cool group of people who can take this concept to the next level.

This collab has been brewing for 6 months now. Local Ferment Co & Studio Sorted joined forces to bring you a taste of pure nostalgia that's bursting with 90s retro millennial visual styles. This is a homage to our childhood. An ode to the memories we made. To the masti, dosti & hassi of life. Imli Pop has grown from an idea to a recipe to a design to something so special. And now, we're sending it off to the real world - to all of you watching this. We're shit scared, excited, nervous, exhilarated & everything in between.

But we hope when this bottle reaches you, you'll see our vision in every small design element, taste that bachpan wali baat in every sip of its tangy, twisted & all clean flavour.  It’s time to drink your candy, folks!