Rozana — A Taste That Time Carried
There’s something sacred about food that tells a story. At Rozana, the story begins not with a menu, but with a map. A map of the Northern Frontier—a once-connected culinary belt that spanned from Amritsar and Lahore to Rawalpindi, Peshawar, and beyond. It was a region where cultures intertwined, borders didn’t yet exist, and recipes passed through generations like heirlooms.Rozana was conceived as a tribute to that world. A world lost to history but alive in memory.When the team approached Studio Sorted, the vision was clear: to build a brand that honours the culinary legacy of pre-partition North India, where food wasn’t just nourishment, but a carrier of culture, identity, and belonging.