Rozana: Indian Bar & Kitchen

Branding for a North Indian fine dining restaurant and bar

Scope
Branding, Visual Identity
About
Year: 2023
Rozana is a reflection of a land that once was—where kitchens stretched from Amritsar to Peshawar, and stories simmered over slow fires. Anchored in the rich, layered cuisine of pre-partition North India, Rozana brings forgotten flavours and timeless techniques into the present. Studio Sorted was entrusted with building a brand that doesn’t just serve history—but makes you feel like you’ve stepped into it.
Rozana — A Taste That Time Carried
There’s something sacred about food that tells a story. At Rozana, the story begins not with a menu, but with a map. A map of the Northern Frontier—a once-connected culinary belt that spanned from Amritsar and Lahore to Rawalpindi, Peshawar, and beyond. It was a region where cultures intertwined, borders didn’t yet exist, and recipes passed through generations like heirlooms.Rozana was conceived as a tribute to that world. A world lost to history but alive in memory.When the team approached Studio Sorted, the vision was clear: to build a brand that honours the culinary legacy of pre-partition North India, where food wasn’t just nourishment, but a carrier of culture, identity, and belonging.
Designing a Brand That Feels Like a Memory
The visual identity had to feel timeless yet intentional—as if Rozana had always existed, just waiting to be discovered.The logotype nods to a classic seal—rooted, dignified, familiar. Colours evoke the old kitchens of the North: burnt saffron, aged brass, faded indigo. Typography walks the line between poetic and regal. Every visual decision was made to honour the aesthetic and emotional memory of a land before lines divided it.

The Rozana experience lives in the details—from the dum pots stamped with the Rozana seal, to the cocktail names that draw from folklore and forgotten places. Every interaction with the brand, whether it’s a menu, a server’s greeting, or a piece of branded crockery, is rooted in the same question:What would this feel like if it were written by history?
Culinary Concept: The Seven Northern Styles
At the heart of Rozana’s menu lies the Seven Northern Styles of Cooking—each a testament to regional techniques passed down over centuries:

- Dum (sealed and slow-cooked)
- Dhungar (coal-smoked)
- Angaar (flame-charred)
- Sigdi (coal-grilled)
- Bhagaar (tempered)
- Homestyle (pressure-cooked)
- Shinwari (wok and earthen-pot cooked)

These are not just methods. They are windows into a world before partition, when spices, stories, and smoke connected generations.Our design for the menu and brand language ensured that these traditions didn’t feel like footnotes—they felt like acts of reverence.
The Space: History in the Walls
The interiors, brought to life in collaboration with a local design studio in Chandigarh, echo the architectural spirit of the old North. There are no forced vintage clichés here—just quiet, textured elegance. Arches, muted plaster walls, carved woodwork, and ambient lighting come together to create a space that feels like it’s holding history.The idea wasn’t to recreate the past. It was to honour its essence.
The Legacy Today
Rozana has quickly earned a devoted audience—not just for its food, but for the feeling it evokes.People speak of nostalgia, care, and the quiet luxury of being transported somewhere real. From Firangi Bhutta to Dal Moradabadi, dishes are being remembered—like the stories they come from.

‍With Rozana, Studio Sorted didn’t just build a brand.We designed a love letter to the old North—crafted with care, served with pride, and built to last.A brand that honours what came before.And lets it live, every day.
Team
Creative direction: Abhishek Durani
Graphic design & Illustration: Tanmay Acharya, Kirti Bhardwaj, Sreeram K
Copywriting: Diya Philipose